Rayaz Ahmed comes from an ancient Indian family of precious stone craftsmen. Originating from the historical city of Jaipur, which is renowned for its roses and speaks to the poetry, passion and compassion that inspires the unique fine jewelry creations for which Rayaz is well known.  Rayaz has been a valuable contributor to the luxury industry and specifically the fine gemstone and fine jewelry industries since 2000. He is an extraordinarily talented designer of fine jewels, an experienced entrepreneur and executive with a passion and eye for exquisite color inherited from his ancestors.

With a career spanning nearly 25 years, Rayaz has established himself as a respected leader in the fine jewelry and luxury goods industries now providing knowledge, advisory and provision of exceptional gems and fine jewels to Idoneus clients globally.