Written by Crypto Advertising – Jan 12, 2020
For high net worth individuals, divesting out of luxury assets can be a real headache, but Idoneus offers a solution. For example, a beautiful villa with a large ticket price may take years to find the right buyer, costing the owner time and money in the interim. And while the owner may not need liquidity from the sale of the asset, no one wants to take a hit on price or compromise value. It may be that the asset has served its purpose for the owner: perhaps the family has grown up, or business took them to another part of the world. There are many reasons why the original asset is no longer required and finding a purchaser can be extremely difficult.
The concept of trading or swapping assets is not uncommon, but it is difficult to find the asset swap that suits both parties and in addition, it can be hard to match the value of both. Then how does one create an ecosystem that allows individuals with more modest incomes to enjoy luxury goods, even if on a fractional basis or for a temporary period? Understanding the man behind the Idoneus Ecosystem is key to understanding why the match is so strong. The answer is Idoneus and heading up the company is Jarrett Preston, also founder of the world’s only international asset trading company, Obsidian International, and who gave 600 keynotes in 10 years of life, many of them in the real estate industry.
How Idoneus was born
Working in the real estate industry, Preston started to think “what if there were other folks who might have high value or interesting assets that they didn’t want any more. Maybe they had inherited them, grown out of them, increased their value through redevelopment and now they wanted to monetise them.”
He placed a number of small public advertisements and within 30 days he had between 45 and 60 people looking for his help. Initially it was ranches, cabins, condos, high performance boats and sailing yachts, most of them valued from $500,000 up to maybe $3million.